![]() HapYak is a video SaaS platform that allows you to layer interactivity onto your video, purchased in late 2021 and added to the Brightcove suite of tools. It also comes with a built-in analytics feature that tracks your viewing metrics across all the sites where your video is hosted.Īdventr has four packages, starting with a very limited free version, moving all the way up to an enterprise package for companies that need a more robust solution. ![]() It’s an open platform, which means you can easily post your videos to social media platforms, web pages, ad networks and more. AdventrĪdventr is an easy-to-use tool that allows you to drag-and-drop video clips to create branching effects. Rapt work through partner companies so you’ll need to find the most suitable partner for your needs and contact them. Then you can embed your videos almost anywhere you can put HTML, including your website, blog or app.įinally, use Rapt’s robust analytics dashboard to track and improve your videos over time. Their editor, Composer, uses simple drag-and-drop actions to add clickable elements and branches to your videos. Rapt is a holistic cloud-based interactive platform that allows you to easily create, embed and analyse interactive video experiences. They also offer a range of webinars and video tutorials to help people get up and running with the software. The company offers a range of packages for different customers, who can choose the right one for their specific needs. Wirewax – acquired in late 2021 by Vimeo – is an interactive video tool that allows you to use hotspots, branching, camera switching, 360-degree experiences, slider views and more in your videos.Īs you can see, the biggest benefit of Wirewax is its broad capabilities Wirewax covers nearly every type of interactive video functionality being used today. 12 of the best interactive video software companies 1. It’s a sort of video editing software that lets you upload your own video and add interactive features to your video, turning it into immersive, interactive content.īut which is the best interactive video platform? Let’s cast a beady eye over 12 of the top challengers. When we talk about interactive video software we’re talking about simple, powerful – increasingly user-friendly software – that lets you create interactive videos. Interactive video is a powerful tool that can be used to create more engaging and personalised experiences for viewers. ![]() The ability to track viewer data and understand how they interact with the video, which can be used to improve future videos.Greater retention of information as viewers are more likely to remember what they watched if they were actively involved in it.Increased engagement as viewers are actively involved in the video.Allowing viewers to control the content and direction of the video, meaning they can have a more personalised experience. ![]() Some benefits of interactive video include: This type of video is growing in popularity as it allows for a more personalised and engaging experience. Interactive video is proven to significantly increase audience engagement – Wirewax data suggests it yields 5x longer engagement as well as 68% increased brand recall and 9x increased purchase intent. This means that viewers can choose what happens next with branching stories, or even create their own experiences within the video – things like quizzes, forms, surveys, virtual tours and even eCommerce ‘shopping’ functionality are all on the menu, as well as other interesting features. 12 of the best interactive video software companiesīut before we jump in, let’s start with a basic question: what are interactive videos? Well, essentially, they’re videos that allow users to control the content and direction of a video.
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